The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Internet / Telecommunications
Award
Agency
Client
Title
Category
Annual ID
Close To Home
Agency: BBDO / New York
Client: AT&T Category: Craft - Cinematography / Cinematography
#MyFutureIsMineToSave
Agency: Ogilvy & Mather,Taipei / Taipei city
Client: Far EasTone Telecommunications Company Category: CSR - Brands, Products & Services / Brands, Products & Services
First on Twitter
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Collateral / Posters - Campaign
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Craft - Art Direction / Art Direction
Igugu
Agency: FCB 1886 / Johannesburg
Client: Cell C Category: Craft - Music / Sound / Music / Sound
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Collateral / Posters - Single
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone Category: CSR - Integrated Branding / Integrated Branding
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client: Comcast/XFINITY Category: Consumer - Integrated Branding / Integrated Branding
Close To Home
Agency: BBDO / New York
Client: AT&T Category: CSR - Online Films & Video / Online Films & Video
"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal
Agency: BlueDigital / Beijing
Client: Baidu Category: Innovation - Websites / Websites
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google Category: Consumer - Web / User Experience
First on Twitter
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Mobile / Mobile
In Search of the Most Dangerous Town on the Internet
Agency: GREY / San Francisco
Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone Category: CSR - Applications & Sites / Applications & Sites
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Gaming & Mobile / Branded Gaming
KT Life Saving TV
Agency: Cheil Worldwide / Seoul
Client: KT Category: CSR - Use of Technology / Use of Technology
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Sunday Grannies
Agency: MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: Vodafone Romania Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
SOS Network
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: CSR - Physical / Digital / Physical / Digital
Google Shopping Insights
Agency: Grow / Norfolk
Client: Google Category: Craft - Data Visualization / Data Visualization
RelockLove
Agency: Marcel / Paris
Client: Orange Category: Consumer - Digital / Websites, Microsites & Banners
Finding Donut
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Consumer - Brand or Product Integration into Storyline / Film
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto
Client: Shomi Category: Craft - Writing / Writing
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Websites / Websites
Inside Abbey Road
Agency: Google Creative Lab / London
Client: Google Category: Innovation - Websites / Websites
4G4GOOD
Agency: DDB Group / Singapore
Client: StarHub Category: CSR - Use of Technology / Use of Technology
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone Category: CSR - Use of Technology / Use of Technology
Play the Bridge
Agency: Special / Auckland
Client: 2degrees Category: Consumer - Architecture / Architecture
Educative Wifi
Agency: Jung von Matt AG / Hamburg
Client: Vodafone Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Play the Bridge
Agency: Special / Auckland
Client: 2degrees Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Creative Freedom
Agency: 72andSunny / Los Angeles
Client: Dropbox Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Mobile Music Video
Agency: Virtue Worldwide: Creative Services by VICE / Brooklyn
Client: Fido Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Igugu
Agency: FCB 1886 / Johnnesburg
Client: Cell C Category: Consumer - Advertising - Campaign / Advertising - Campaign
Cable Effects
Agency: Grey / New York
Client: DirecTV Category: Consumer - Advertising - Campaign / Advertising - Campaign
Close To Home
Agency: BBDO / New York
Client: AT&T Category: Craft - Cinematography / Cinematography
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client: Comcast/XFINITY Category: Consumer - Television / 60 Second - Single
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Play the Bridge
Agency: Special / Auckland
Client: 2degrees Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
Tmall Chinese Academy
Agency: Anomaly / Shanghai
Client: Tmall Category: Consumer - Digital Product / Digital Product
UN Happy Party
Agency: Google Creative Lab / London + The Rumpus Room / London
Client: Google Category: Non-Profit - Applications & Sites / Applications & Sites
Meet Halfway
Agency: CP+B / LA
Client: PayPal / Airbnb Category: Consumer - Websites / Social Networks / Community
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Websites / Branded Games
Award:
2016 Film Gold Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
Close To Home
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16079G
Award:
2016 Public Relations Gold Pencil
Agency:
Ogilvy & Mather,Taipei / Taipei city
Client:
Far EasTone Telecommunications Company
Title:
#MyFutureIsMineToSave
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16012G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Twitter
Title:
First on Twitter
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16020G
Award:
2016 Film Gold Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
Close To Home
Category:
Craft - Editing / Editing
Annual ID:
FI16084G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Twitter
Title:
The Birth of the Royal Baby
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16067G
Award:
2016 Radio Gold Pencil
Agency:
FCB 1886 / Johannesburg
Client:
Cell C
Title:
Igugu
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16012G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Twitter
Title:
The Birth of the Royal Baby
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16016G
Award:
2016 Cross-Platform Gold Pencil
Agency:
Y&R Team Red / Istanbul
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16015G
Award:
2016 Cross-Platform Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client:
Comcast/XFINITY
Title:
Emily's Oz
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16008G
Award:
2016 Film Gold Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
Close To Home
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16056G
Award:
2016 Interactive Silver Pencil
Agency:
BlueDigital / Beijing
Client:
Baidu
Title:
"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal
Category:
Innovation - Websites / Websites
Annual ID:
IN16030S
Award:
2016 UX / UI Silver Pencil
Agency:
Google Creative Lab / London + Stinkdigital / London
Client:
Google
Title:
Inside Abbey Road
Category:
Consumer - Web / User Experience
Annual ID:
UX16002S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Twitter
Title:
First on Twitter
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16030S
Award:
2016 UX / UI Silver Pencil
Agency:
72andSunny / Los Angeles + Unit9 / London
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Innovation - Mobile / Mobile
Annual ID:
UX16017S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
GREY / San Francisco
Client:
Norton by Symantec
Title:
In Search of the Most Dangerous Town on the Internet
Category:
Consumer - Broadcast & Film / Branded Documentary
Annual ID:
BE16004S
Award:
2016 Design Silver Pencil
Agency:
72andSunny / Los Angeles
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Annual ID:
DE16037S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
Close To Home
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
BE16047S
Award:
2016 Interactive Silver Pencil
Agency:
Marcel / Paris
Client:
Orange
Title:
RelockLove
Category:
Consumer - Websites / Services
Annual ID:
IN16007S
Award:
2016 Mobile Silver Pencil
Agency:
Y&R Team Red / Istanbul
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Applications & Sites / Applications & Sites
Annual ID:
MO16015S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
72andSunny / Los Angeles + Unit9 / London
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Consumer - Gaming & Mobile / Branded Gaming
Annual ID:
BE16015S
Award:
2016 UX / UI Silver Pencil
Agency:
Grow / Norfolk
Client:
Google
Title:
Google Shopping Insights
Category:
Consumer - Web / Utility
Annual ID:
UX16001S
Award:
2016 Mobile Bronze Pencil
Agency:
Cheil Worldwide / Seoul
Client:
KT
Title:
KT Life Saving TV
Category:
CSR - Use of Technology / Use of Technology
Annual ID:
MO16019B
Award:
2016 Film Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Annual ID:
FI16035B
Award:
2016 Social Media Bronze Pencil
Agency:
MCCANN / Bucharest + UM ROMANIA / Bucharest
Client:
Vodafone Romania
Title:
Sunday Grannies
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Annual ID:
SM16002B
Award:
2016 Intellectual Property Bronze Pencil
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Maxis Berhad
Title:
SOS Network
Category:
CSR - Physical / Digital / Physical / Digital
Annual ID:
IP16007B
Award:
2016 UX / UI Bronze Pencil
Agency:
Grow / Norfolk
Client:
Google
Title:
Google Shopping Insights
Category:
Craft - Data Visualization / Data Visualization
Annual ID:
UX16019B
Award:
2016 Direct Bronze Pencil
Agency:
Marcel / Paris
Client:
Orange
Title:
RelockLove
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16011B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
Finding Donut
Category:
Consumer - Brand or Product Integration into Storyline / Film
Annual ID:
BE16021B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBDO / Toronto
Client:
Shomi
Title:
iZombie's Guide to Surviving Among the Living
Category:
Craft - Writing / Writing
Annual ID:
PO16072B
Award:
2016 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Unit9 / London
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Innovation - Websites / Websites
Annual ID:
IN16095M
Award:
2016 Interactive Merit Award
Agency:
Google Creative Lab / London
Client:
Google
Title:
Inside Abbey Road
Category:
Innovation - Websites / Websites
Annual ID:
IN16098M
Award:
2016 Mobile Merit Award
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
4G4GOOD
Category:
CSR - Use of Technology / Use of Technology
Annual ID:
MO16070M
Award:
2016 Mobile Merit Award
Agency:
Y&R Team Red / Istanbul
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Use of Technology / Use of Technology
Annual ID:
MO16072M
Award:
2016 Responsive Environments Merit Award
Agency:
Special / Auckland
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Architecture / Architecture
Annual ID:
RE16011M
Award:
2016 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Close To Home
Category:
Craft - Direction / Direction
Annual ID:
BE16109M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Vodafone
Title:
Educative Wifi
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16168M
Award:
2016 Print & Outdoor Merit Award
Agency:
Special / Auckland
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16170M
Award:
2016 UX / UI Merit Award
Agency:
CP+B / LA
Client:
PayPal / Airbnb
Title:
Meet Halfway
Category:
Consumer - Web / User Experience
Annual ID:
UX16025M
Award:
2016 Print & Outdoor Merit Award
Agency:
72andSunny / Los Angeles
Client:
Dropbox
Title:
Creative Freedom
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16150M
Award:
2016 Mobile Merit Award
Agency:
Virtue Worldwide: Creative Services by VICE / Brooklyn
Client:
Fido
Title:
Mobile Music Video
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
MO16053M
Award:
2016 Radio Merit Award
Agency:
FCB 1886 / Johnnesburg
Client:
Cell C
Title:
Igugu
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16021M
Award:
2016 Radio Merit Award
Agency:
Grey / New York
Client:
DirecTV
Title:
Cable Effects
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16024M
Award:
2016 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Close To Home
Category:
Craft - Cinematography / Cinematography
Annual ID:
BE16114M
Award:
2016 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client:
Comcast/XFINITY
Title:
Emily's Oz
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16103M
Award:
2016 Branded Entertainment Merit Award
Agency:
Google Creative Lab / London + Stinkdigital / London
Client:
Google
Title:
Inside Abbey Road
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16101M
Award:
2016 Design Merit Award
Agency:
Special / Auckland
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Environmental / Immersive Design / Outdoor Spaces
Annual ID:
DE16173M
Award:
2016 Intellectual Property Merit Award
Agency:
Anomaly / Shanghai
Client:
Tmall
Title:
Tmall Chinese Academy
Category:
Consumer - Digital Product / Digital Product
Annual ID:
IP16016M
Award:
2016 Mobile Merit Award
Agency:
Google Creative Lab / London + The Rumpus Room / London
Client:
Google
Title:
UN Happy Party
Category:
Non-Profit - Applications & Sites / Applications & Sites
Annual ID:
MO16076M
Award:
2016 Interactive Merit Award
Agency:
CP+B / LA
Client:
PayPal / Airbnb
Title:
Meet Halfway
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16058M
Award:
2016 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Consumer - Websites / Branded Games
Annual ID:
IN16054M
